Social Media Management
A steady, genuine presence on the platforms your customers actually use.
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Social media
How often should a small business post on social media?
Owners ask this hoping for a number, and the number matters less than most advice suggests. What matters is whether you can hold the pace for a year.
The honest baseline
Two to three posts a week on the one platform where your customers actually are. That is enough to look active, enough to stay familiar, and slow enough that you will not quit in six weeks.
Daily posting is fine if you have something to say daily. Most small businesses do not, and forced daily content reads as filler.
One platform done well beats four done badly
Pick where your buyers already spend time. A home services company and a boutique bakery do not belong on the same platform, and spreading across all of them guarantees all of them look neglected.
What to post when you have nothing to post
Batch a month of these in one sitting. The businesses that stay consistent are the ones that stopped deciding what to post each morning.
- The work in progress, not the finished glamour shot
- A question a customer asked this week, and your answer
- A staff member and what they do
- A before and after
- A review you are proud of, with a thank you
Consistency is the real ranking signal for attention
An account that posts twice a week for a year is far more valuable than one that posted daily for a month and went quiet. Silence reads as closed, and it undoes the trust the earlier posts built.
How to know it is working
Followers are the least useful number. Watch saves, shares, profile visits, and whether people mention a post when they call. Those are the signals that turn into business.
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